The birth of a new project

During our brand development path, we looked for new sources of inspiration within the territory in which we find ourselves, Valdicecina, rich in beauty that only nature could create in such a perfect way.

We met a craftsman like us, who lives in Pomarance and who transformed the memory of his childhood into his passion. This craftsman is called Augusto Titoni, a few months ago he opened his atelier where he makes original clothing and, above all, completely handmade.

A crazy idea immediately took shape from this meeting: to create a line of sneakers made entirely by hand, combining Augusto’s ability to create patches of unique fabrics with Velathri’s craftsmanship.

The idea was therefore born of starting a path of unique creations, limited editions to be offered without a defined temporal order, simply by following the taste and imagination that unite us with Augusto.

Below you can see the first creations and the first steps taken together.